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International Association for the Study of Popular Music

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Music, Markets and Consumption

Posted on May 28, 2013 by IASPM webmaster

New book
Music, Markets and Consumption
Daragh O’Reilly, Gretchen Larsen and Krzysztof Kubacki
Goodfellow Publishers

MMC

This is intended as a marketing-theoretical reading of the three areas which draws on work in consumer and cultural studies.

Further details here

This entry was posted in New publications, News by IASPM webmaster. Bookmark the permalink.
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