IASPM International Conferences - Proceedings, Situating Popular Musics

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33 1/3 revolutions per minute: Isaac Hayes’ Hot buttered soul and the myth of the black consumer
Rob Bowman

Last modified: 2013-01-22


This paper explores the role of Isaac Hayes and the 1969 LP Hot buttered soul in the transformation of the political economy of the black popular music industry. An argument will be made that the radical nature of Hot buttered soul led to unprecedented cross-genre sales and consequently made it possible for artists such as Stevie Wonder, Marvin Gaye, Curtis Mayfield and Parliament/Funkadelic to create album-length works. The net result was that, in addition to transforming the political economy of black popular music, the artistic possibilities of black popular music were irrevocably changed.

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