IASPM International Conferences - Proceedings, Situating Popular Musics

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The Afrikaans folk song brand
Daniela Heunis

Last modified: 2013-01-22


The Afrikaans popular music industry is regarded as one of the most financially lucrative South African music industries. One of the sources for creating and recreating Afrikaans popular hit songs has been the Afrikaans folksong genre. Since 1930 this genre has frequently resurfaced as the basis of hit songs. This paper will highlight the role of the Afrikaans folk song genre in popular music during the past eighty years focusing specifically on the South African born musician Joseph Marais who built his brand around this genre.

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